sareklamo kompaniis BBDO Russia-s daxasiaTeba

sareklamo biznesi erTerTi yvelaze aqtualuri biznesia mTel msoflioSi. aq ganxiluli iqneba ruseTis erTerTi sareklamo kompania BBDO Russia, erT-erTi yvelaze warmatebuli sareklamo kompania ruseTSi. sareklamo bazris moculoba ruseTSi 2001 wels Seadgenda 1 mlrd 730 aTasi ASS dolars da es iyo 58%-iT meti vidre 200 wels. 2006 wlis monacemebiT sareklamo bazris moculoba ruseTSi iyo 6 mlrd 460 aTas aSS Dolars, rac 2005 wlis moculobasTan SedarebiT 28%-iT meti iyo.
kompania BBDO Russia-s jgufi Sedis Omnicom Group-Si, sareklamo-sakomunikacio holdingSi msoflio qselis SemadgenlobaSi - BBDO Worldwide-Si. ruseTis bazarze muSaobs 1989 wlidan. dResdReobiT jgufis SemadgenlobaSi Sedis: sruli ciklis ori sareklamo saagento BBDO Moscow da Instinct, sami mediis saagento OMD Media Direction, PHD da Media Instinct, bainguri kompania Code of Trade, BrandScience – saagento, romelic specializirebulia marketinguli investiciebis dagegmvaSi da optimizaciaSi, itegrirebuli marketinguli gadawyvetilebebis saagento Proximity, brendinguli kompania BBDO Branding, dizain-studia Ikon, internet-proeqtebis saagento BBDO Interactive, sazogadoebasTan kavSirebis saagento Pleon, life-style saagento - R.S.V.P. jgufis StatSi 600 TanamSromelia. BBDO Russia aris BBDO Worldwide-s warmomadgeneli ruseTSi. aseTi warmomadgenlebi am kompanias yavs msoflios 77 qveyanaSi. amis saWiroeba aris multinacionaluri kompaniebis didi raodenobiT arseboba. am kompaniebs WirdebaT reklama msoflio masStabiT, magram sxvadasxva qveyanaSi sxvadasxva reklamaa saWiro, imitom rom TiToeul qveyanas gaaCnia sakuTari wesebi, kultura, politikuri mdgomareoba da a.S. BBDO Worldwide daarsda 1981 wels, dRes igi msoflioSi erT-erTi yvelaze warmatebuli kompaniaa Tavis sferoSi.
 BBDO Moscow-s daarsebis saWiroebas warmoadgenda 1989 wels sabWoTA kavSirSi “pepsi-kolis” pirveli warmoebis sareklamo momsaxureba.
 BBDO Moscow 1992 wels awarmoebs pirvel sareklamo rgolebs privatizaciis saxelmwifo programis farglebSi.
 1997 wels ixsneba OMD Media Direction-is ofisi.
 1999 wels BBDO Moscow pirveli bazarze xsnis erTobliv beq-ofiss, roac saSualebas aZlevs mas ufro efeqturad da racionalurad marTos yvela misi daarsebuli kompania da koordinacia gauwios yvela ofisis muSaobas.
 2000 wels jgufis SemadgenlobaSi Cndeba Proximity Russia. BBDO Moscow-s StatSi ukve iyo 60 adamiani.
 2001 da2002 wlebSi, ori weli zedized BBDO Russia jildovdeba jildoebis yvelaze didi raodenobiT moskovis reklamis saerTaSoriso festivalze. 2002 wels BBDO aarsebs dizain-studias Ikon Design.
 2003 wels damTavrda kompania BBDO Russia-s jgufis formireba, romlis SemadgenlobaSi Sevida ori sareklamo saagento - BBDO Moscow da Instinct, ori mediis saagento - OMD Media Direction da Media Wise, integrirebuli marketinguli gadawyvetilebebis saagento - Proximity da life-style saagento - R.S.V.P.
 2004 wels BBDO Interactive gadasulia calke qveganyofilebaSi, romelic saqmianobs internet-proeqtebis SeqmnaSi.
 2005 wels Seiqmna bainguri saagento Code of Trade.
 2006 wels jgufis SemadgenlobaSi gaCnda sami axali kompania: BBDO Branding, BrandScience da Pleon. Media Wise-s saagentos bazaze gaSvebulia saerTaSoriso mediis qseli - PHD. jgufis Stati ukve 500 TanamSromels iTvlis. kreativis maRal dones da jgufis muSaobis xarisxs kidev erTxel amtkicebs uamravi jildoebi, romlebic miRebulia reklamis festivalebze da konkursebze. BBDO Russia-m daimsaxura yvelaze meti jildo kievis reklamis saerTaSoriso festivalze, Instinct gaxda erTaderT rusul saagetod romelmac miiRo “oqros vaSli” moskovis reklamis saerTaSoriso festivalze. Instinct da BBDO Moscow mooRo oqros da ori vercxlis jildo baltiis reklamis festivalze – Golden Hammer, BBDO Moscow da BBDO Interactive aiRes meore adgili internet-reklamis prestiJul amerikul festivalze - The W3 Awards, 2006.
am kompaniam rom SeianrCunos pirveloba ar unda CamorCes sarklamo sferos ganviTarebas ara marto ruseTSi, aramed mTel msoflioSi. Tu BBDO Russia miyva ganviTarebis tendenciebs, maSin mas win kidev ufro didi warmateba elodeba radgan sareklamo biznesi ufro da ufro izrdeba da masStaburi xdeba. BBDO Russia-s menejmentis sistema Zalian unikaluri da kargad aris Camoyalibebuli, da Zalian Zneli iqneba konkurentebisaTvis am kompaniis pirvelobidan Camogdeba, Tumca kompaniisaTvisac ar iqneba advili pirvelobis SenarCuneba radgan naTqvamia rom pirvelobis mopoveba ufro advilia vidre pirvelobis SenarCuneba.